FieldSENSE gameplay system | Madden NFL 23
I conceptualized the FieldSENSE Gameplay System feature name and product innovation narrative which was the number one driver of pre-orders for Madden NFL 23.
FieldSENSE logo created by Art Director Jordan Bromberg.
VFX by The Mill
FieldSENSE Reveal Trailer | Produced by The Rec League | VFX by The Mill
FieldSENSE Gameplay Trailer