EA SPORTS F1®23 | “Be the last to brake” CAMPAIGN

I wrote the manifesto, tagline, and creative campaign for EA SPORTS F1®23, the official videogame of the 2023 FIA Formula One World Championship™.
The line “Be The Last To Brake” drove the team’s creative work throughout the campaign, including the script for the reveal trailer featuring Formula 1 World Champion and Red Bull driver Max Verstappen as well as Ferrari driver Charles Leclerc.

I also wrote the scripts for and directed creative these EA SPORTS F1® 23 deep dive videos introducing to gamers the new Las Vegas circuit, handling improvements, and other all-new features coming to the game. VO reads by Natalie Pinkham, Sky Sports F1 Reporter.