Nike x bo knows | Madden NFL 22 | Holiday Campaign
Together with Nike to reheat its iconic Bo Knows campaign, I oversaw creative direction for Madden NFL 22 holiday campaign featuring the return of the legendary Bo Jackson in the game. This :30 TVC aired on ESPN Monday Night Football. I worked closely on design and animation with Two Fresh Animation studio.
Bo Knows Madden | :30 TVC | EA SPORTS x Madden 22 x Nike
Social media promo, Bo Jackson in Madden 22, in-game capture.
:15
:06
Teaser
Above: Select design frames from Two Fresh Animation
Below: In-game stills of Bo Jackson x Nike gear
Commercial offer asset for Madden NFL 22.